In April 2009, Google announced that they were making some changes to how the referral URL would look like on their search engines. One of the key information that’s provided here is the listing’s organic ranking (cd parameter). This can be found in the referral URL property (or document.referrer when referring to the DOM). It’s…
Read More Track SEO Organic Rankings with Google AnalyticsI’ve taken some time out to write a script that provides a nice API to access Google cookies. If you’ve seen the Google cookies before, they can look pretty cryptic and will require you to memorise the syntax of how the cookies are formed which you don’t necessarily want to do to save brain space.…
Read More Read Google Analytics Cookie ScriptThought I’d share a post on how to use advanced filters in Google Analytics and what are some scenarios where they can come in handy. Advanced filters are very useful for extracting information from available fields (i.e. campaign source, campaign term) using regular expressions and then using the extracted information to manipulate other fields in…
Read More Google Analytics: Advanced Filters GuideIf you’ve read my previous post about the GAIQ exam tips, you’ll notice in the section called Adwords Information, I talked about how the initial update by Google on how their cost data import update affected traffic reports in Google Analytics and how we’ve been debating in the GAAC forums about accounts that don’t have…
Read More Update to Adwords Cost Data ImportWorking in a Google Analytics Authorised Consultants (GAAC) accredited company and also having a Google Analytics Individual Qualification (GAIQ), it is essential that I master the art of setting up goals and funnels in Google Analytics for our clients. A goal can be a very important metric for a client to track such as sales,…
Read More Goal & Funnel Setup Guide in Google Analytics