I’ve taken some time out to write a script that provides a nice API to access Google cookies. If you’ve seen the Google cookies before, they can look pretty cryptic and will require you to memorise the syntax of how the cookies are formed which you don’t necessarily want to do to save brain space.…
Read More Read Google Analytics Cookie ScriptIt is a known problem that search engine crawlers aren’t able to read images, hence they aren’t able to determine what the image is about. However, this can be overcomed by utilising the alt attribute of the img tag to describe the image so that search engines are able to read what the image is…
Read More SEO Implications of using CSS Display None/Image ReplacementWhen launching a website, it is important to identify where your target audience is located and to ensure that you get found within that region. For example, if you were an e-commerce store in Australia where you only shipped goods locally and not internationally, your target customers would be Australians and hence why it is…
Read More Geo Targeting / Localisation on Google Bing YahooIs there such a thing? I’ve always wondered whether Google’s organic search algorithm factors in clickthrough rate (CTR) and SERP ranking (normalised) to provide a quality score for organic listings. This is similar to how Google Adwords’ quality score works. The higher CTR you have and normalising it against the ad position gives you a…
Read More Google Organic Rankings Quality ScoreThought I’d share a post on how to use advanced filters in Google Analytics and what are some scenarios where they can come in handy. Advanced filters are very useful for extracting information from available fields (i.e. campaign source, campaign term) using regular expressions and then using the extracted information to manipulate other fields in…
Read More Google Analytics: Advanced Filters Guide