In April 2009, Google announced that they were making some changes to how the referral URL would look like on their search engines. One of the key information that’s provided here is the listing’s organic ranking (cd parameter). This can be found in the referral URL property (or document.referrer when referring to the DOM). It’s…
Read More Track SEO Organic Rankings with Google AnalyticsThought I’d share a post on how to use advanced filters in Google Analytics and what are some scenarios where they can come in handy. Advanced filters are very useful for extracting information from available fields (i.e. campaign source, campaign term) using regular expressions and then using the extracted information to manipulate other fields in…
Read More Google Analytics: Advanced Filters GuideFirst of all, let me explain why in Google Analytics you need to do some configurations to track sub-domains / cross-domains. Google Analytics does not do this by default, thus whenever you’re on sub1.domain.com and you go to sub2.domain.com, Google Analytics will record this as a referral rather than maintaining the same session and the…
Read More How To Track Sub-Domains / Cross-Domains in Google AnalyticsIn Google Analytics keywords report, you can only segment the keywords by total, paid and non-paid, which pretty much means total, non-cpc and cpc. Also in the keywords report, whenever someone arrives to your website via a cpc medium such as Google Adwords, it will only report the keyword matched in your adgroup keyword list,…
Read More Google Analytics: Adding True Search Query Terms Using Advanced Filters