Thought I’d share a post on how to use advanced filters in Google Analytics and what are some scenarios where they can come in handy. Advanced filters are very useful for extracting information from available fields (i.e. campaign source, campaign term) using regular expressions and then using the extracted information to manipulate other fields in…
Read More Google Analytics: Advanced Filters GuideIf you’ve read my previous post about the GAIQ exam tips, you’ll notice in the section called Adwords Information, I talked about how the initial update by Google on how their cost data import update affected traffic reports in Google Analytics and how we’ve been debating in the GAAC forums about accounts that don’t have…
Read More Update to Adwords Cost Data ImportHey guys, sorry I haven’t been updating this blog. Been a busy little bee! Thought I’d do a quick update and share with you guys my trip to Google’s office tonight for an event called ‘Google Geek Night’. It’s basically a short meeting between Google and their agency partners to give a presentation on the…
Read More Google Geek NightWorking in a Google Analytics Authorised Consultants (GAAC) accredited company and also having a Google Analytics Individual Qualification (GAIQ), it is essential that I master the art of setting up goals and funnels in Google Analytics for our clients. A goal can be a very important metric for a client to track such as sales,…
Read More Goal & Funnel Setup Guide in Google AnalyticsFirst of all, let me explain why in Google Analytics you need to do some configurations to track sub-domains / cross-domains. Google Analytics does not do this by default, thus whenever you’re on sub1.domain.com and you go to sub2.domain.com, Google Analytics will record this as a referral rather than maintaining the same session and the…
Read More How To Track Sub-Domains / Cross-Domains in Google Analytics