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When it comes to making URL structural changes to your website, it is very important to ensure you 301 redirect your old URLs to the new URLs. Common cases of doing this are migrating between pages on a site or migrating between sites. Doing 301 redirects for migrations has SEO and usability impact and if…
Read More 4 Important Reasons for SEO 301 RedirectionIn April 2009, Google announced that they were making some changes to how the referral URL would look like on their search engines. One of the key information that’s provided here is the listing’s organic ranking (cd parameter). This can be found in the referral URL property (or document.referrer when referring to the DOM). It’s…
Read More Track SEO Organic Rankings with Google AnalyticsIt is a known problem that search engine crawlers aren’t able to read images, hence they aren’t able to determine what the image is about. However, this can be overcomed by utilising the alt attribute of the img tag to describe the image so that search engines are able to read what the image is…
Read More SEO Implications of using CSS Display None/Image ReplacementIs there such a thing? I’ve always wondered whether Google’s organic search algorithm factors in clickthrough rate (CTR) and SERP ranking (normalised) to provide a quality score for organic listings. This is similar to how Google Adwords’ quality score works. The higher CTR you have and normalising it against the ad position gives you a…
Read More Google Organic Rankings Quality Score