url structure

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When it comes to making URL structural changes to your website, it is very important to ensure you 301 redirect your old URLs to the new URLs. Common cases of doing this are migrating between pages on a site or migrating between sites. Doing 301 redirects for migrations has SEO and usability impact and if…

Read More 4 Important Reasons for SEO 301 Redirection

In my line of work, there has been a widespread belief that Google is unable to crawl “unoptimised” URLs and that ideally all URLs should be in a directory structure. This is totally untrue as mentioned by Google’s blog post. In fact, Google actually says that they might have problems crawling and ranking your dynamic…

Read More Google’s Opinion on Crawling Dynamic URLs vs. Static URLs